Nicole is one of the social media pioneers, successfully implementing practices that are now standards in today’s social media marketing. Her digital technics and strategies have been recognized and employed from NFL teams to women’s beauty companies. Her work on digital platforms including YouTube are nationally recognized and continue to help companies expand their brand and increase sales.

Nicole is the designated “fashion police” for Z-21 Creative, suggesting (sometimes demanding) staff members stay on the cutting edge of fashion. She also uses her social and digital media platforms to engage and empower women of all ages about beauty, fashion, life-balance and health trends.